It was widely confirmed over the last few days that there WAS a Google algorithm update that started on April 29th. While Google originally denied that they had updated, many in the SEO reseller community had noted big changes in small business website rankings starting 4/29. After about 1 week into May, the changes stopped coming. Some resellers have reported big BUMPs in their rankings, while others are seeing that clients websites have come down in the rankings.
SEO reseller programs vary widely on their tactics, so to understand how the Google Phantom 2 update really impacts any specific reseller plan is difficult. However, here is what we know about Phantom 2:.
It targeted low quality website content.
Google does not like stacks of YouTube videos, with no original content
This update targeted pages with many ads on them
The change discounted pages with thin content
In many ways, this update sounds like a Panda update. But Google has said that it is not – and that this is core to their algo now. Additionally, it should be noted that the last phantom update was in 2013, a few weeks before a big Penguin update.
While the 4/29 Phantom 2 update did not include an analysis of backlinks, that may still be coming.
It has been a while since I updated by blog, so I wanted to let you all know I was still alive. It is 2015 and SEO is in a very different place from just two years ago. There are still many deal hunters out there, but most small businesses are finding out that you can’t short cut the search engines like you used to. They have matured and evolved in significant ways over the last few years and marketers need to understand this or they will not be helping their customers.
What are the biggest changes we are seeing to search engines? Well, in 2015 there are certainly social signals in the ranking process. We knew this was coming, but we are learning that it has much more to do with legitimacy and signals than ever before. If you don’t leave a footprint of a real person, you are in real danger.
Negative SEO is a real thing now. There are links and activities that can literally push rankings negative. This was never the case for Google before 2013. But now it is well documented. If you build links too fast, or don’t have associated social signals, you will likely cause harm…
In short, you need to have a real presence on the Internet if you want the search engines to take you seriously.
In this day and age, few things influence the success of a company like internet marketing. Therefore, companies that employ more successful online marketing techniques like search engine optimization, mobile website optimization and social media marketing are more likely to be more successful than their competitors who do not employ popular internet marketing techniques.
Did you know that Google’s first ever tweet was binary code for “I’m feeling lucky?” Google is a huge part of internet marketing, as their site accounts for a major chunk of the search marketing industry. Interestingly, inbound leads like search engine optimization cost 61 percent lower than outbound leads like cold calling, which
The internet is the place most people turn to find out information on any subject they want. Millions of people around the world conduct online searches to purchase items online, research any topic, or just find a community of friend in their area. In the U.S., almost 90 percent of adults and teenagers used the internet for these purposes in 2012. Half of them then went onto social media sites like Facebook to review what other users had to say about the product. The possibilities on the internet are endless, as are the number of websites that pop up on a search engine results page. The average Google search pulls up at least thousands of websites and ways to locate information.
With so many sites fighting to get to the top of search engine results, SEO,
It is no secret that Google is the undisputed king of the Internet. But how much is that kingdom actually worth? Reportedly, a cool 65 to 70 percent of the entire online search engine market share. The same company that began in a garage with its hard drives kept in Lego storage compartments has ballooned into a large corporation whose lawns are kept mowed by grazing goats. Seriously.
When it comes to web marketing, you need the best in order to crack the top Google rankings of any given search. There are a few things to keep in mind when you look for the companies that can provide with that kind of service. Here, start with these four:
1. Research your agencies.
Online marketing companies are popping up all across the web. Plenty of these will offer full-service campaign that include SEO, web d
In order for a business to achieve any level of success, it needs to gain exposure so that people become aware of it. Businesses that are known by many people can often attract new leads simply based on their popularity. Today, online marketing is one of the most effective means of attracting new leads to businesses. Google rankings play a major role in this, as many people discover new businesses all the time through the use of search engines. To achieve higher Google rankings and potentially see increases in web traffic and leads, businesses can hire se
A professional SEO agency exists to dominate the Internet marketing spectrum. With years of market experience, Seo firms today specialize in a host of virtual Internet marketing and advertising services. This consists of Search Engine Optimization, which is designed to bring traffic to a client’s website, blog, or online venue. It helps an online company have greater presence, while successfully establishing brand or logo awareness.
With Internet marketing agencies, consumers have access hundreds of marketing tools and strategies, such as content marketing, which improves existing web material, while making use of strategic keywords to attract prospective customers and clients. While businesses cannot solely depen
Did you know that 1,890 internet searches are performed every second worldwide? In order to receive a portion of this traffic, SEO, or search engine optimization, must be utilized. Since Google receives nearly 70% of the search engine market share, it is important for your website to rank highly on Google search results. By using various SEO tools and strategies, you can better control the effectiveness and search ranking of your website.
1. Web design. Before you begin to market your website all over the internet, it is important for it to have a strong web design. Your website should be user-friendly, and the information included on it should be c
When trying to promote themselves and gain exposure, businesses must keep up on all of the latest methods of marketing. Most businesses are well aware that due to the heavy reliance on the Internet and technology in general today, online marketing has become the number one way to market a business. A particularly successful method of online marketing is the strategy of search engine optimization, also known as SEO. Knowing the most up to date SEO news through examining SEO reporting can help a business decide the best strategies that can lead them to success.
SEO news can provide recent statistics for businesses such as studies showing that 92 percent of adult Internet users perform at least one online search per day. Of all the online search engine market share, Google receives between 65 and 70 percent. T
In order to have a successful business, it is important to get information about available products and services out to potential customers. One of the fastest, most affordable and most effective ways to do that is online marketing. With more than 100 billion internet searches being done world wide each month, it makes sense for companies to do whatever they can to benefit from all that online activity.
Three fourths of the people who do internet searches never look at the results beyond the first page. From 70 to 80 percent ignore the sponsored results and only select organic results in the search engine rankings. One of the most popular strategies in online marketing is SEO or Continue Reading5 Comments