With the introduction of the internet, the business world has been forever altered as digital marketing becomes one of the leading marketing strategies of the new millennium. By learning what the best SEO reselling approaches are, you can successfully provide for your clients and start yourself down the path to great SEO reseller profits.
Go Where the Customers Go
Up to 93% of all online experiences start with a search engine — there are over 100 billion searches performed around the globe every month. Since up to 61% of internet users around the world use the net to research products before they buy, those companies that invest their marketing dollars into
Online sales present some of the best opportunities for making money through the Internet. If you have not tried it, then you are really missing out! There are several ways that you can start in online sales and all of them are easy to follow. One of the best and easiest is to sell some of your personal items that you no longer use. Some websites allow you to auction items, while with others, you can name your price. After selling some of your stuff, you might be ready to take the next step when it comes to online sales and start dealing with specific products that people are shopping on the Internet for. Selling some of the stuff that you no longer use is a great way of testing this way of selling, and it minimizes the risks involved as well.
As a business owner in the modern world, it is no longer enough to simply excel in your given industry. While this may have once been a formula for success, business owners now need to think in terms of marketing their goods or services to interested consumers. Otherwise, they may find it difficult to grow and expand in this extremely competitive market.
By advertising on various social media channels, business owners can quickly and easily accomplish this goal. Due to the number of people that access various social media and networking sites every day, advertising through these methods will instantly allow businesses to reach a larger number of consumers. However, since successfully advertising through social media channels is not easy, businesses should consider hiring a marketing consultant who is well versed in social networking sites. This way, they can be sure that their efforts will lead to success.
I think it is probably obvious so say, but the most important aspect of any SEO reseller program is how well it works. Yes, yes, it’s as plain as the nose on your face. After all, search engine optimization is what your customers are buying from you. So when you go out and look for a team to outsource your backoffice SEO to (called an SEO reseller) you need to be especially sure that the team you pick is up to the job.
That all sounds well and good in theory, but how exactly do you measure their effectiveness? This is where things get tricky.
Any good SEO reseller you talk to will tell you that SEO takes at least 90 days.
High quality reselling teams will not offer guarantees. Google doesn’t like them and the fine print is usually very slippery.
The reseller plan you go with needs to be appropriate for the words you are trying to rank on.
You need to set customer expectations appropriately or you will be overly influenced by your customer feedback.
That last one is the trickiest. You can get one unhappy phone call from a client and then conclude that the SEO reseller is no good. But what if your client simply doesn’t have appropriate expectations? Sure, there are many bad resellers out there. But there are just as many clients who don’t really understand SEO. As a result, they may leave no matter how great your search engine optimization really is.
It’s difficult to evaluate your SEO outsourcer, but if you stay objective, use the guidelines I’ve listed above, you should be able to find a partner who can help your business grow. For more on this topic, check out this press release.
I watched SEO Moz’s Friday white board the other day because I was quite interested in what the BIG ideas in SEO for 2010 were. I had expected to see that Google was losing it’s grip on the Internet. This may have spelled bad news for the SEO reseller community. But this is not what I found at all. Here is another review of the 2010 SEO tips on an SEO reseller website. The author here draws some interesting conclusions and extrapolates what it might mean for businesses in the SEO reseller space.
First and foremost, the data show that Google is still the dominant search engine and that has not changed. Despite the best efforts of Bing and Yahoo to join up and take Google on, the majority of search traffic is still running through them. As SEO resellers know, most efforts are focused on Google. This data suggests that it won’t be changing any time soon.
The other big thing in 2010 was social. Mostly Twitter and Facebook. People have been saying for years that social sites will take a bite out of Google’s revenues. I know that in the SEO reseller space, there has been big movement to bring Facebook and Twitter into the SEO reseller programs (see this one for example) so that customers feel that this area has been covered. But is it really just buzz? This data sort of suggests that as nobody is 100% sure that your rankings are really impacted by being in Twitter and Facebook. Sure, there is business to be had and marketing in social media is smart, but for the seo resellers out there, the jury is still out on if this is required for moving up the search engine rankings.
Overall, 2010 was a great year for search engine optimization. The industry is strong at over $2,000,000,000. With health growth, $2 billion is no longer a small industry and there is plenty of room for the competition (both reselling teams and direct marketing teams) that we are seeing emerge in this field.
Today’s focus is on technology tools. If you are thinking about how to differentiate your SEO reseller business, you need to be focused on technology tools. There are only so many directory submissions you can pack into an SEO reseller program. At some point, the customer can’t really distinguish the difference between 1,000 directory posts and 2,000 submissions. And even worse, they actually may start to wonder if those things are really helping their search engine rankings (hint: They are not all that great).
So where am I going with this? You need to be offering your client or customer a view into the return on investment from their SEO… This is where great SEO reseller programs start to really differentiate from the run-of-the-mill India / off-shore stuff. They offer the customer reports… Not just your monthly activity report, but a real set of analytics that will help them understand the impact of your work on their search engine rankings…
Step back for a second and remember that most customers really don’t understand this product. They’ve been told “there’s gold in them der hills” – but they really have no experience mining… Search engine optimization is a bit of the same thing. Businesses are being told relentlessly that they need to be viral, and social, and organic. But really – they have no idea what these words mean. So you are trying to sell them SEO through your SEO reseller plan, and they just don’t know what they bought… Thus the need for education… Education comes from showing people data and explaining cause and effect. This will best be done through solid technology and world-class reports… And *THAT* is today’s thought on what you should be looking for as you shop the SEO reseller space. Find the best technology platform you can.. But nothing yucky.. You want business professional, the kind of stuff your business clients will really appreciate. See also here.
Hi there. I hope you are firing up the BBQ like we are this weekend. Here in the US, it will be a great weekend. And it’s family time. Time to leave the computer and Google inside as you escape for some much-needed respite with the family. Sure, your brain may wonder to that SEO reseller program you have been dieing to sign-up with. But there is time for search engine optimization on Monday. This weekend is about family and taking some time off. Remember that time, not a page 1 ranking in Google, is the most precious commodity. It may not seem that way always, but it’s true. So kick-back, relax and enjoy. If you are working with the right SEO reseller partner, then you know that this is fairly easy to do because you know that your outsource SEO team has the bases covered for you while you are away enjoying the official beginning of summer.