In order for a business to achieve any level of success, it needs to gain exposure so that people become aware of it. Businesses that are known by many people can often attract new leads simply based on their popularity. Today, online marketing is one of the most effective means of attracting new leads to businesses. Google rankings play a major role in this, as many people discover new businesses all the time through the use of search engines. To achieve higher Google rankings and potentially see increases in web traffic and leads, businesses can hire se
When trying to promote themselves and gain exposure, businesses must keep up on all of the latest methods of marketing. Most businesses are well aware that due to the heavy reliance on the Internet and technology in general today, online marketing has become the number one way to market a business. A particularly successful method of online marketing is the strategy of search engine optimization, also known as SEO. Knowing the most up to date SEO news through examining SEO reporting can help a business decide the best strategies that can lead them to success.
SEO news can provide recent statistics for businesses such as studies showing that 92 percent of adult Internet users perform at least one online search per day. Of all the online search engine market share, Google receives between 65 and 70 percent. T
Google has become the leader in search engine usage for many reasons. Their commitment to organic results extends to their lawn care techniques, using goats rented from a grazing company to mow their lawn, and their newest algorithms have put more emphasis on unpaid search results. Between 70 and 80 percent of internet search users claim they pay no attention to the sponsored results, instead choosing to pursue organic, unpaid results first and foremost. That says a lot considering over 100 billion searches are conducted each month. SEO is a method of an inbound lead, which cost 61 percent less than outbound leads such as cold calling and direct mail marketing. It is also interesting to know that organic click through generates a 25 percent higher conversion rate than the Pay Per Click equivalent. Today, Search engine optimization is a leader in online marketing and, even though it sounds confusing, is very easy to understand with the use of some key SEO tools.
SEO reporting using SEO tools is a lot like the statistical breakdown in sports. SEO tools break down traffic, conversion rates for new business, usability of a website, and many other key components to creating a successful SEO campaign. SEO internet marketing is designed to increase company or business online visibility and profile by capitalizing on the high volume of internet users who use search engines to find what they are looking for. In some cases, thanks to the understanding we get from SEO tools, people who use search engines do not know what they are looking for and that is where SEO has the ultimate power of suggestion. An SEO marketing campaign is built on keywords, which Google algorithms are built around, and they drive traffic to specific client websites by way of engaging, creative, and informational materials.
The common use of social media in SEO is also a big method used by SEO resellers. SEO tools help the business owner who has outsourced their SEO services to understand what is considered successful and what is not. The ability to use SEO tools to bring the SEO reseller and their client to a mutual understanding of how well or poorly a campaign is doing makes the relationship much better. Many SEO tools are designed and customized to cut through the haze and get a clear picture.
Around seventy to eighty percent of all search engine users do not look at sponsored results meaning they choose from those that are organic. About forty two percent of these internet users will click on the highest ranking organic link result. Most people do their searching through the popular Google website as it is extremely easy to use and very organized. The best thing any company can do for their website is to hire a search engine optimization service that will blast their search engine rankings to one of the top on the first page of results. This is one of the best forms of internet marketing as more traffic will come to your website that should result in more clients purchasing your products and services. Many of the over one billion searches done around the world are conducted on Google each month, with the rest coming from other search engines.
More than eighty eight percent of the internet users in the United States older than fourteen will research products in 2012 and forty percent will request information via social media before making a purchase. It is estimated that by 2014 desktop internet usage will be overtaken by mobile internet use. Google is currently available on both desktops and mobile devices in that it is simply a search engine that you can go to on the internet. Google is atop the search engines used by many because of its ease of access and constant improvements over the years.
Search engine optimization is important for both small and large companies as it heightens exposure through the internet. This online marketing tactic is effective for both businesses that offer sales over the web and for those that are strictly selling in the store. The purpose of SEO is to give people an easy way to learn about your company and further promote your products. This will work for people that browse Google or any other search engine out there. Use Google and other search engines to find anything you may be looking for in little to no time at all.
No matter what type of company you run, choosing search engine optimization is recommended to achieve higher search results on Google and other functions. It will surely bring more people to your company website and hopefully more will purchase something as a result. Browse the internet to learn more about this one of a kind marketing strategy.
There are Google rankings professionals among the internet marketing world that can tell you just how important search engine optimization is to online marketing. Search engines have become very popular among users, as most online users begin browsing the web with a search engine. Google remains one of the leaders among search engines, from their first doodle back in 1998 depicting the burning man, which the founders used to tell employees where they were, all the way to their first tweet in 2009 which was binary for the slogan “I’m feeling lucky.” Today, Google has goats that mow the lawn at their company headquarters, and more importantly, they receive about 65 percent to 70 percent of the Internet search engine market share.
The growth of search engines as both a social force and a business juggernaut means that it is essential for every owner of a business to make sure they understand the importance of search engine optimization. One segment of growth among the online market place is mobile browsing. Mobile browsing continues to grow as more people turn to the use of smart phones and tablets to find local services or goods they are interested in, as 65 percent of mobile web users are displaying this kind of behavior today. When you understand search engine rankings as a business owner, you will be able to corner as much of that growing market as possible.
You will not have to take hours upon hours of education on how to understand social media and other online services in order to improve search engine rankings at your organization. In fact, it is possible to improve the search engine rankings your organization experiences simply by turning to professionals that will keep it simple for you as your business grows. Business growth through improved search engine rankings has helped many small business owners in particular. If you provide a professional service to local clients or you run a new store that is a single location in a part of town that is not particularly busy, search engine rankings will be a good measure for how successful your enterprise is.
Enterprise success is easy to foster when you have third party support from trustworthy professionals. Trustworthy professionals that can help you understand search engine rankings may be available in your part of town, or you can telecommute with the best professionals you find for your industry when it comes to understanding search engine rankings.