In order to have a successful business, it is important to get information about available products and services out to potential customers. One of the fastest, most affordable and most effective ways to do that is online marketing. With more than 100 billion internet searches being done world wide each month, it makes sense for companies to do whatever they can to benefit from all that online activity.
Three fourths of the people who do internet searches never look at the results beyond the first page. From 70 to 80 percent ignore the sponsored results and only select organic results in the search engine rankings. One of the most popular strategies in online marketing is SEO or Continue Reading 5 Comments
Do you know what SEO marketing can do for your company website? If you do not know what SEO marketing is then your site is most likely in dire need of update. SEO stands for search engine optimization. Which is just a technical way of describing the ways you get your site higher in google rankings. Did you know that less than a quarter of internet users ever scroll past the first page of search results? The best way to improve you comanys online marketing is to improve your search engine rankings.
The old ways of generating new business are becoming more and more ineffective with the advent of the digital age. Cold calling, or outbound leads, have been fou
Google has become the leader in search engine usage for many reasons. Their commitment to organic results extends to their lawn care techniques, using goats rented from a grazing company to mow their lawn, and their newest algorithms have put more emphasis on unpaid search results. Between 70 and 80 percent of internet search users claim they pay no attention to the sponsored results, instead choosing to pursue organic, unpaid results first and foremost. That says a lot considering over 100 billion searches are conducted each month. SEO is a method of an inbound lead, which cost 61 percent less than outbound leads such as cold calling and direct mail marketing. It is also interesting to know that organic click through generates a 25 percent higher conversion rate than the Pay Per Click equivalent. Today, Search engine optimization is a leader in online marketing and, even though it sounds confusing, is very easy to understand with the use of some key SEO tools.
SEO reporting using SEO tools is a lot like the statistical breakdown in sports. SEO tools break down traffic, conversion rates for new business, usability of a website, and many other key components to creating a successful SEO campaign. SEO internet marketing is designed to increase company or business online visibility and profile by capitalizing on the high volume of internet users who use search engines to find what they are looking for. In some cases, thanks to the understanding we get from SEO tools, people who use search engines do not know what they are looking for and that is where SEO has the ultimate power of suggestion. An SEO marketing campaign is built on keywords, which Google algorithms are built around, and they drive traffic to specific client websites by way of engaging, creative, and informational materials.
The common use of social media in SEO is also a big method used by SEO resellers. SEO tools help the business owner who has outsourced their SEO services to understand what is considered successful and what is not. The ability to use SEO tools to bring the SEO reseller and their client to a mutual understanding of how well or poorly a campaign is doing makes the relationship much better. Many SEO tools are designed and customized to cut through the haze and get a clear picture.
Today, more than half of people who are looking for a product or service will start by using a search engine. About half of them will do so from their mobile device, which means that they’re out and about whenever they need this information, so they need to find it quickly. It’s interesting to note that this is more than those who go to social media in search of advice. Therefore, you can clearly see just how important search engines are whenever it comes to your Internet marketing plan.
Now that you see how important it is to get the search engines on your side, you’ll want to know of some search engine optimization tactics that will help get your website to the top of them. With this in mind, here are 4 important SEO optimization tips for you to use:
1. Use tags to add specificity that will help both the search engines and your visitors find the information they’re looking for. Whenever you do use tags, make sure that they’re keywords that you’re specifically targeting and don’t use too many or else you’ll be spamming.
2. Take time to customize your permalinks so that they include your keywords.
3. Make sure that you’re also optimizing your blog posts. Target your keywords whenever it comes to your title, headings and any anchor text that’s used in your post’s links. These keywords need to be relevant and flow naturally so that you don’t spam.
4. Use internal links. While inbound links from other websites are also important, your internal links leading to other relevant posts, categories and tags are a great way in which to use your keywords more often. These internal links will also encourage people to further explore your website while helping the search engines identify other pages that are related to the page that they are on.
These SEO tips will help you further your Google rankings. While you can always purchase expensive SEO tools, there really is no need for you to do so. Instead, be on the lookout for more SEO tips like this to help you and your website profit.