SEO Resellers

Great info for those trying to resell SEO

Today’s focus is on technology tools. If you are thinking about how to differentiate your SEO reseller business, you need to be focused on technology tools. There are only so many directory submissions you can pack into an SEO reseller program. At some point, the customer can’t really distinguish the difference between 1,000 directory posts and 2,000 submissions. And even worse, they actually may start to wonder if those things are really helping their search engine rankings (hint: They are not all that great).

So where am I going with this? You need to be offering your client or customer a view into the return on investment from their SEO… This is where great SEO reseller programs start to really differentiate from the run-of-the-mill India / off-shore stuff. They offer the customer reports… Not just your monthly activity report, but a real set of analytics that will help them understand the impact of your work on their search engine rankings…

Step back for a second and remember that most customers really don’t understand this product. They’ve been told “there’s gold in them der hills” – but they really have no experience mining… Search engine optimization is a bit of the same thing. Businesses are being told relentlessly that they need to be viral, and social, and organic. But really – they have no idea what these words mean. So you are trying to sell them SEO through your SEO reseller plan, and they just don’t know what they bought… Thus the need for education… Education comes from showing people data and explaining cause and effect. This will best be done through solid technology and world-class reports… And *THAT* is today’s thought on what you should be looking for as you shop the SEO reseller space. Find the best technology platform you can.. But nothing yucky.. You want business professional, the kind of stuff your business clients will really appreciate. See also here.

Hi there. I hope you are firing up the BBQ like we are this weekend. Here in the US, it will be a great weekend. And it’s family time. Time to leave the computer and Google inside as you escape for some much-needed respite with the family. Sure, your brain may wonder to that SEO reseller program you have been dieing to sign-up with. But there is time for search engine optimization on Monday.  This weekend is about family and taking some time off. Remember that time, not a page 1 ranking in Google, is the most precious commodity. It may not seem that way always, but it’s true. So kick-back, relax and enjoy. If you are working with the right SEO reseller partner, then you know that this is fairly easy to do because you know that your outsource SEO team has the bases covered for you while you are away enjoying the official beginning of summer.

So you have decided to build a small business selling SEO because you have seen the awesome potential of the search engine optimization space. Great. I agree with you. It is an amazing world out there right now. Google is dominant and there is a bunch of money to be made helping people be well placed. So you start reading about SEO and think you can build a little product yourself. Do you really have time for that? I say no. You should be thinking of joining an leading SEO reseller program instead.

My reasons for support an SEO reseller strategy are simply. You simply don’t have time not to. You need to be out there figuring out how to make sales in this competitive market. And that is a full-time job. When you sign up as an SEO reseller, the reseller organization is going to take care of all the product delivery. If you sign up with the right one (such as HubShout.com), they will even help with the sales side as well as customer service. These guys also send out your monthly reports and daily keyword alerts and your newsletter. Sure, you are sharing the profit with them in return, but it’s a good deal. Your customers will get a much better SEO product than if you build something yourself. And anyway, you SIMPLY DON’T HAVE TIME to build an SEO product. You need to be out doing sales or your business will not make it. End of story!

As you know, I am on a daily crusade to find and pull together in one place all the best articles and blog posts on the topic of SEO reseller programs. If you read through everything I have here, you will see that it’s becoming quite a volume. I am working up to some MEGA SEO RESELLER LIST that I can publish that will outline what I think are the critical aspects of each program. But I am not there yet. More work to so. Until then, you can visit today’s article find. This is a well-written piece that talks about how to search for a great reselling partnership for your business. As always – Let me know what you think.

As always, I am watching the airways for new SEO reseller material that you might find interesting. This article floated by today and I thought it was worth a read.  They make the case that joining an SEO reseller program is actually the conservative thing to do when you are just launching. As I think about all the risks involved with starting your own business, I have to say that I agree. There is just so much emphasis needed on sales and marketing that you can easily lose yourself in the depths of product development. In this SEO Reseller article, they basically say that you should not take your eye off the ball. Sales and marketing are key to any business, especially in the SEO space. So let someone else do the delivery work for you while you work out your sales process. On other words – Outsource first. Sell. Then you can consider bringing the SEO services back in-house if you are not happy with the quality or think you can do it cheaper. All in all, good advice for those headed into the SEO reseller maze. Give it a read and see if you agree.

As always, I am on the look out for blog posts and other websites that talk about how to evaluate a program for a good fit. Here is the article I found today.  This is another in a series I have located on the topic of helping people sort the good SEO reseller program from the crapy. And make no mistake, there are a ton of bad programs out there. It really is the wild west when you start to see what’s going on. Everybody sees that the land is available in this SEO markeplace and they are all scrambling for the stake. There is really some crazy stuff out there.

As always, I advise people to go with what feels right. Find an SEO reseller program that seems honest. They shouldn’t be too hyped up, but will also be confident. They should seem like the know what they are doing, but they should also admit that nobody completely knows how Google works other than Google. The only way you will get to this level of understanding is to spend some time with them and discuss strategies. Share your SEO stories. Ask about other resellers and how they have done. What reselling strategies work best? What has not work for other resellers. This dialog will be very helpful both for getting information as well as just learning about each other.

Finding new news in the SEO reseller space is harder than you’d think. There is a bunch of stuff put out all the time, but it is not really new. There are actually only a few big players doing reseller programs. You can find most of the big SEO resellers on page 1 in Google. Beyond page 1, you have only small fish. I monitor most of the activity to see what is going on. I also try to catch as much of the new stuff as possible as it flies out. Here is a new press release on the topic of SEO resellers. It just came out today and I caught it on Google news. Give it a read and let me know what you think. I think there is a point here about transparency. It seems that SEO is so secretive. I know why this has evolved this way, but am ready to see it change. The Internet is  a MAJOR marketing platform. There is just too much business at stake to be running around whispering about it. Google is a major source of traffic for many many businesses – this is just a reality. I like the approach described in this press release and think more resellers will go this way in the future as we let our hair down in regard to SEO.

Here is another resource that I found this morning while reading the Internet looking for SEO reseller programs. This is another website that is aimed at helping people who have a desire to jump into a SEO reseller program. And there are many people out there who are ready to take on the challenge of an SEO business.  It’s actually unbelievable.

So what are the nuts and bolts of the SEO reseller approach? If you are not familiar, I can lay it out fairly easily.  You want to get into the search engine optimization space, but don’t really have a developed product. In this case, you have to options. First, you could spend a year building out a great SEO product and working out all the bugs. Or you can resell someone else’s SEO product. Most people decide that the second option is better. And there are several advantages.

The specific advantage of joining an SEO reseller program is that is allows you to focus on sales and marketing – which are the BIGGEST challenge when entering any space. People don’t give this enough attention. But you don’t sell well, there is no business. So reselling is a great way to enter a space. You can be 100% focused on sales and let someone else do the SEO delivery. As things move along and your business grows, you can consider bringing it back in-house – if you want. But it is not entirely needed.