Archive for January, 2011
The profitability for a seo reseller is dependent on his own abilities, the SEO plan and the ability of the SEO outsourcing firm. Just like any business venture, reselling SEO takes work. Work involvement is a team effort between the seo reseller and the SEO provider. Three parties have a winning opportunity with the right SEO plan. The three parties include the SEO outsourcing firm, the seo reseller, and the SEO reseller’s client.
Successful businesses that want to increase services to their clients, and already have a database of existing clients, have a good opportunity of further success. Businesses with services, such as Internet marketing, web designing, web hosting, and other online services, make good candidates for reselling SEO. Individuals just starting out without a client list still can become a seo reseller. However, it takes more work, building up a database of clients, when you do not have a successful background.
While sharing in the profits for reselling SEO is the most important aspect, it is not the only benefit of becoming a seo reseller. As long as the SEO outsource firm is professional, and delivers on their search engine optimization program, the reputation of your company and brand excels. The more you get your brand out in the public eye, the more growth potential you have.
It often takes a lot of time and effort to learn new services that you employ for your business. Whenever you provide additional services, and offer it to your clients, you would have had to go through a lot of training for the new service. However, becoming a seo reseller does not involve as much training simply because you are working with a professional SEO team that already has a proven plan. A professional SEO outsource firm wants you to be successful, and they train you in the most important areas to ensure your success.
Once you determine to become a seo reseller it is essential to locate a professional SEO outsource provider. Take time to review the SEO providers that you find. When you discover their website has top rankings in search engines that is a good sign. Verify that the pricing they offer is competitive, and make sure they have the plans that work for your type of business.
You may have heard that seo resellers are the new salesmen, and it is as true today as it was yesterday. These days, seo resellers are the salesmen of the digital age, and the newest addition to the employees of the business and sales world. This has only happened in the past few years, perhaps as long ago as the beginning of the decade, as companies have realized a need for revamped marketing, advertising and business strategies when it came to placing their business online.
Meanwhile, many of these seo resellers were still computer geeks sitting in their cubicles and wondering how they could turn a profit on this new world of business and make some of the money the search engines were making. This, of course, led to experimentation with all sorts of key words, blogs and product placement around websites. This, in turn, led to the founding of seo resellers programs which are now quite prominent in many business strategies, especially those of younger companies who have made it their mission to take the digital world by storm and sell their products and or services at the same time.
SEO resellers programs will have no problems at all marketing their services to these young companies, but they may have a problem selling to the older, more established companies who are still owned and operated by elderly employees who feel the internet may be a passing phase or trend. These old fashioned ways of thinking are not only outdated, they are down right maddening to many of the seo resellers who firmly believe in the work they do. They work hard to sell their product as well as educate their customer, and it is that education that will keep pushing them forward as they go along in the business world. Make it relate to the people and they will keep coming back for more seo resellers services.
I think it is probably obvious so say, but the most important aspect of any SEO reseller program is how well it works. Yes, yes, it’s as plain as the nose on your face. After all, search engine optimization is what your customers are buying from you. So when you go out and look for a team to outsource your backoffice SEO to (called an SEO reseller) you need to be especially sure that the team you pick is up to the job.
That all sounds well and good in theory, but how exactly do you measure their effectiveness? This is where things get tricky.
Any good SEO reseller you talk to will tell you that SEO takes at least 90 days.
High quality reselling teams will not offer guarantees. Google doesn’t like them and the fine print is usually very slippery.
The reseller plan you go with needs to be appropriate for the words you are trying to rank on.
You need to set customer expectations appropriately or you will be overly influenced by your customer feedback.
That last one is the trickiest. You can get one unhappy phone call from a client and then conclude that the SEO reseller is no good. But what if your client simply doesn’t have appropriate expectations? Sure, there are many bad resellers out there. But there are just as many clients who don’t really understand SEO. As a result, they may leave no matter how great your search engine optimization really is.
It’s difficult to evaluate your SEO outsourcer, but if you stay objective, use the guidelines I’ve listed above, you should be able to find a partner who can help your business grow. For more on this topic, check out this press release.
I watched SEO Moz’s Friday white board the other day because I was quite interested in what the BIG ideas in SEO for 2010 were. I had expected to see that Google was losing it’s grip on the Internet. This may have spelled bad news for the SEO reseller community. But this is not what I found at all. Here is another review of the 2010 SEO tips on an SEO reseller website. The author here draws some interesting conclusions and extrapolates what it might mean for businesses in the SEO reseller space.
First and foremost, the data show that Google is still the dominant search engine and that has not changed. Despite the best efforts of Bing and Yahoo to join up and take Google on, the majority of search traffic is still running through them. As SEO resellers know, most efforts are focused on Google. This data suggests that it won’t be changing any time soon.
The other big thing in 2010 was social. Mostly Twitter and Facebook. People have been saying for years that social sites will take a bite out of Google’s revenues. I know that in the SEO reseller space, there has been big movement to bring Facebook and Twitter into the SEO reseller programs (see this one for example) so that customers feel that this area has been covered. But is it really just buzz? This data sort of suggests that as nobody is 100% sure that your rankings are really impacted by being in Twitter and Facebook. Sure, there is business to be had and marketing in social media is smart, but for the seo resellers out there, the jury is still out on if this is required for moving up the search engine rankings.
Overall, 2010 was a great year for search engine optimization. The industry is strong at over $2,000,000,000. With health growth, $2 billion is no longer a small industry and there is plenty of room for the competition (both reselling teams and direct marketing teams) that we are seeing emerge in this field.