In order to have a successful business, it is important to get information about available products and services out to potential customers. One of the fastest, most affordable and most effective ways to do that is online marketing. With more than 100 billion internet searches being done world wide each month, it makes sense for companies to do whatever they can to benefit from all that online activity.
Three fourths of the people who do internet searches never look at the results beyond the first page. From 70 to 80 percent ignore the sponsored results and only select organic results in the search engine rankings. One of the most popular strategies in online marketing is SEO or search engine optimization. SEO uses high quality website content to allow a site to appear higher in the list of search results.
It is important to have a well functioning, high quality website that is simple to use. Accessibility from smart phones, tablets and other mobile devices is also essential. Around 65 percent of internet users find information about local businesses on smart phones or other mobile devices before making a purchase.