SEO Resellers

Great info for those trying to resell SEO

Today’s focus is on technology tools. If you are thinking about how to differentiate your SEO reseller business, you need to be focused on technology tools. There are only so many directory submissions you can pack into an SEO reseller program. At some point, the customer can’t really distinguish the difference between 1,000 directory posts and 2,000 submissions. And even worse, they actually may start to wonder if those things are really helping their search engine rankings (hint: They are not all that great).

So where am I going with this? You need to be offering your client or customer a view into the return on investment from their SEO… This is where great SEO reseller programs start to really differentiate from the run-of-the-mill India / off-shore stuff. They offer the customer reports… Not just your monthly activity report, but a real set of analytics that will help them understand the impact of your work on their search engine rankings…

Step back for a second and remember that most customers really don’t understand this product. They’ve been told “there’s gold in them der hills” – but they really have no experience mining… Search engine optimization is a bit of the same thing. Businesses are being told relentlessly that they need to be viral, and social, and organic. But really – they have no idea what these words mean. So you are trying to sell them SEO through your SEO reseller plan, and they just don’t know what they bought… Thus the need for education… Education comes from showing people data and explaining cause and effect. This will best be done through solid technology and world-class reports… And *THAT* is today’s thought on what you should be looking for as you shop the SEO reseller space. Find the best technology platform you can.. But nothing yucky.. You want business professional, the kind of stuff your business clients will really appreciate. See also here.

So you have decided to build a small business selling SEO because you have seen the awesome potential of the search engine optimization space. Great. I agree with you. It is an amazing world out there right now. Google is dominant and there is a bunch of money to be made helping people be well placed. So you start reading about SEO and think you can build a little product yourself. Do you really have time for that? I say no. You should be thinking of joining an leading SEO reseller program instead.

My reasons for support an SEO reseller strategy are simply. You simply don’t have time not to. You need to be out there figuring out how to make sales in this competitive market. And that is a full-time job. When you sign up as an SEO reseller, the reseller organization is going to take care of all the product delivery. If you sign up with the right one (such as HubShout.com), they will even help with the sales side as well as customer service. These guys also send out your monthly reports and daily keyword alerts and your newsletter. Sure, you are sharing the profit with them in return, but it’s a good deal. Your customers will get a much better SEO product than if you build something yourself. And anyway, you SIMPLY DON’T HAVE TIME to build an SEO product. You need to be out doing sales or your business will not make it. End of story!

As always, I am on the look out for blog posts and other websites that talk about how to evaluate a program for a good fit. Here is the article I found today.  This is another in a series I have located on the topic of helping people sort the good SEO reseller program from the crapy. And make no mistake, there are a ton of bad programs out there. It really is the wild west when you start to see what’s going on. Everybody sees that the land is available in this SEO markeplace and they are all scrambling for the stake. There is really some crazy stuff out there.

As always, I advise people to go with what feels right. Find an SEO reseller program that seems honest. They shouldn’t be too hyped up, but will also be confident. They should seem like the know what they are doing, but they should also admit that nobody completely knows how Google works other than Google. The only way you will get to this level of understanding is to spend some time with them and discuss strategies. Share your SEO stories. Ask about other resellers and how they have done. What reselling strategies work best? What has not work for other resellers. This dialog will be very helpful both for getting information as well as just learning about each other.

So, people in the SEO industry are all looking for that quick buck. I have bad news on this topic. There is no quick buck. Not in the SEO reseller game or any other. The idea that there is “easy money” out there somewhere is just a fallacy. The sooner you understand that concept, the closer you will be to actually making big bucks.  But don’t hear me wrong, there are many great ways to make a business in the SEO reseller world. There are solid reseller companies out there than can set you up with top-notch search engine optimization services. They know their delivery and can do a great job. But you have to sell.

So the big question for you is: Do you have what it takes to sell SEO? This is a competitive space. There are a bunch of SEO resellers running around doing the same thing you are doing. Are you better? Do you have a great pitch? Do you know how to do the follow-through. Do you understand the biggest part of sales is the follow-up? People think of sales in terms of the pitch or the hard sale. But it is really much more about follow-up and organization. Can you run 400 leads at once and not loss control of your process?  These are the hard questions for you. Think them over. Also read. Things like this.

Today’s post is about the HubShout SEO reseller program. We’ve done some digging to understand exactly who HubShout is and what is involved in their SEO reseller program. Specifically, we wanted to know the background of the founders, client results, and the typical search engine optimization tactics used by the firm. We were also interested in the overall SEO reseller approach they use. In short, is the SEO reseller program any good?

In summary, it is fantastic. The HubShout co-founders have extensive Fortune 100 experience and it shows. As you read about their backgrounds, which are extensively outlined on their website, you will see big Fortune 100 companies like General Electric, AOL, Coca-Cola, Verizon, Ford, Nissan Motors, Chevron Texaco, etc, etc. In other words, these guys have been around the corporate block. They are not some basement operation or an off-shore outfit.

In terms of the substance of their SEO reseller offering, it is rock solid. They say their two founding principles are transparency and business results. And as you learn about their SEO reseller technology you see that they put their money where their mouth is. Their SEO technology is not some download / install junk like you see around the Internet. It is a business-to-business platform specifically designed to help clients see the value you are bringing them as well as openly show the work being done on their behalf. In short, HubShout has designed their SEO reseller white labeled portal to match their corporate philosophy: Transparency and Accountability for business results.

I don’t know any other programs that have this type of approach. I certainly don’t know of any other serious technology platforms that an agency or business can use so easily to jump-start or augment a SEO delivery. I think I mentioned that their offering is completely white labeled.