SEO Resellers

Great info for those trying to resell SEO

As you know, I am on a daily crusade to find and pull together in one place all the best articles and blog posts on the topic of SEO reseller programs. If you read through everything I have here, you will see that it’s becoming quite a volume. I am working up to some MEGA SEO RESELLER LIST that I can publish that will outline what I think are the critical aspects of each program. But I am not there yet. More work to so. Until then, you can visit today’s article find. This is a well-written piece that talks about how to search for a great reselling partnership for your business. As always – Let me know what you think.

As always, I am on the look out for blog posts and other websites that talk about how to evaluate a program for a good fit. Here is the article I found today.  This is another in a series I have located on the topic of helping people sort the good SEO reseller program from the crapy. And make no mistake, there are a ton of bad programs out there. It really is the wild west when you start to see what’s going on. Everybody sees that the land is available in this SEO markeplace and they are all scrambling for the stake. There is really some crazy stuff out there.

As always, I advise people to go with what feels right. Find an SEO reseller program that seems honest. They shouldn’t be too hyped up, but will also be confident. They should seem like the know what they are doing, but they should also admit that nobody completely knows how Google works other than Google. The only way you will get to this level of understanding is to spend some time with them and discuss strategies. Share your SEO stories. Ask about other resellers and how they have done. What reselling strategies work best? What has not work for other resellers. This dialog will be very helpful both for getting information as well as just learning about each other.

Today’s post is about the HubShout SEO reseller program. We’ve done some digging to understand exactly who HubShout is and what is involved in their SEO reseller program. Specifically, we wanted to know the background of the founders, client results, and the typical search engine optimization tactics used by the firm. We were also interested in the overall SEO reseller approach they use. In short, is the SEO reseller program any good?

In summary, it is fantastic. The HubShout co-founders have extensive Fortune 100 experience and it shows. As you read about their backgrounds, which are extensively outlined on their website, you will see big Fortune 100 companies like General Electric, AOL, Coca-Cola, Verizon, Ford, Nissan Motors, Chevron Texaco, etc, etc. In other words, these guys have been around the corporate block. They are not some basement operation or an off-shore outfit.

In terms of the substance of their SEO reseller offering, it is rock solid. They say their two founding principles are transparency and business results. And as you learn about their SEO reseller technology you see that they put their money where their mouth is. Their SEO technology is not some download / install junk like you see around the Internet. It is a business-to-business platform specifically designed to help clients see the value you are bringing them as well as openly show the work being done on their behalf. In short, HubShout has designed their SEO reseller white labeled portal to match their corporate philosophy: Transparency and Accountability for business results.

I don’t know any other programs that have this type of approach. I certainly don’t know of any other serious technology platforms that an agency or business can use so easily to jump-start or augment a SEO delivery. I think I mentioned that their offering is completely white labeled.

If you are really attracted to the idea of selling SEO services, then there are a number of factors you should consider. First, nice job for doing some research. If you reading this it is because you’ve realized the importance of a proper survey of the players before jumping into any relationships. In business they call it due diligence. That’s appropriate.

The first thing to realize about the search engine optimization space is that it is much more competitive than you think. There are simply very low barriers to entry. And if you remember anything from Adam Smith – you will understand that this will put downward pressure on prices (remember supply and demand curves?). The other thing to recognize is that SEO services today don’t mean just changing someone’s title tags. That’s very 2003. And those days are seriously over. If you don’t have a clear handle on the difference between on-site SEO and off-site SEO, you have more work to do than I thought.

If you do have the knowledge and desire to really offer SEO, then becoming an SEO reseller might be the smart first move. The reselling model is not unique to SEO. There are resellers in many many different industries. Many well-known ones are in technology. And the same trend is developing in search engine optimization. Here’s a quick overview of how it works.

Someone decides they want to be an SEO reseller because they want to be in this space but don’t current have a search engine optimization product to bring to market. So they look around for organizations that are specifically set up to offer the services. Most good programs offer a private label, or white label SEO, approach where the customer is not aware that the delivery work has been outsources. This is generally attractive because the customer relationship is maintained with the organization that sold the account. In this fashion, being an SEO reseller is VERY different from being an affiliate sales person.  If all works well, both the sales organization and the delivery organization make a share of the profits. The customer receives excellent value and all are happy. At least in theory.