SEO Resellers

Great info for those trying to resell SEO

Today’s focus is on technology tools. If you are thinking about how to differentiate your SEO reseller business, you need to be focused on technology tools. There are only so many directory submissions you can pack into an SEO reseller program. At some point, the customer can’t really distinguish the difference between 1,000 directory posts and 2,000 submissions. And even worse, they actually may start to wonder if those things are really helping their search engine rankings (hint: They are not all that great).

So where am I going with this? You need to be offering your client or customer a view into the return on investment from their SEO… This is where great SEO reseller programs start to really differentiate from the run-of-the-mill India / off-shore stuff. They offer the customer reports… Not just your monthly activity report, but a real set of analytics that will help them understand the impact of your work on their search engine rankings…

Step back for a second and remember that most customers really don’t understand this product. They’ve been told “there’s gold in them der hills” – but they really have no experience mining… Search engine optimization is a bit of the same thing. Businesses are being told relentlessly that they need to be viral, and social, and organic. But really – they have no idea what these words mean. So you are trying to sell them SEO through your SEO reseller plan, and they just don’t know what they bought… Thus the need for education… Education comes from showing people data and explaining cause and effect. This will best be done through solid technology and world-class reports… And *THAT* is today’s thought on what you should be looking for as you shop the SEO reseller space. Find the best technology platform you can.. But nothing yucky.. You want business professional, the kind of stuff your business clients will really appreciate. See also here.

Today’s post is about the HubShout SEO reseller program. We’ve done some digging to understand exactly who HubShout is and what is involved in their SEO reseller program. Specifically, we wanted to know the background of the founders, client results, and the typical search engine optimization tactics used by the firm. We were also interested in the overall SEO reseller approach they use. In short, is the SEO reseller program any good?

In summary, it is fantastic. The HubShout co-founders have extensive Fortune 100 experience and it shows. As you read about their backgrounds, which are extensively outlined on their website, you will see big Fortune 100 companies like General Electric, AOL, Coca-Cola, Verizon, Ford, Nissan Motors, Chevron Texaco, etc, etc. In other words, these guys have been around the corporate block. They are not some basement operation or an off-shore outfit.

In terms of the substance of their SEO reseller offering, it is rock solid. They say their two founding principles are transparency and business results. And as you learn about their SEO reseller technology you see that they put their money where their mouth is. Their SEO technology is not some download / install junk like you see around the Internet. It is a business-to-business platform specifically designed to help clients see the value you are bringing them as well as openly show the work being done on their behalf. In short, HubShout has designed their SEO reseller white labeled portal to match their corporate philosophy: Transparency and Accountability for business results.

I don’t know any other programs that have this type of approach. I certainly don’t know of any other serious technology platforms that an agency or business can use so easily to jump-start or augment a SEO delivery. I think I mentioned that their offering is completely white labeled.

What is white label SEO? This is when one organization does the reselling of the search engine optimization and another does the delivery work. In this sense, it is a partnership between two organizations. If they work well together this can result in a great business arrangement. A private label SEO program allows the sales team to really focus on selling while the SEO delivery team does the work associated with good, white-hat SEO. This is good for both groups – when they are a good fit. But you need to be sure you have found a good fit before you make a long-term commitment.

There are many people out there who want to become you resellers. These people span for very small one-person businesses up to large organizations. You’re looking to increase revenues, and you’re in the region technology and, it is very logical to consider becoming an SEO reseller. It is, if you don’t already offer search engine optimization services.

If you sell web design or web host and, or example, SEO is natural extension for your customers. In fact, they have probably Re: ask you about search engine optimization and wondered if you were in the SEO space. Are people buying a website, SEO is a natural part of the website  process. For these reasons, you should there looking at SEO resellers.

When you research SEO resellers, you want to try to find out what kind of firm is behind the reseller plan. This is because you only want to partner with a professional at SEO company. There are, unfortunately, many firms out there that will offer you in a SEO reseller plan but are not worth working with. As you will be bringing your customer to this product is important that the company you partner with is trustworthy. This requires doing your homework.

Searching Google on the term at SEO resellers. Spend some time with the results from the first page. It stands to reason that you want to work with a firm that is very good at search engine optimization. For that reason, the first page of Google is a great place to start. If they are any good, they should be listed on the first page. This is a great predictor of that type of work they will do your customer in the search engine optimization space.

After you’ve made your shortlist of SEO resellers, get to know each firm. Interview them. Have conference calls and ask to speak to people as high up in the organization as you can. You’ll have to recognize that large organizations will not let you speak to folks at the very top. A smaller boutique SEO firm might give you access to the leadership. In any case, form a judgment about the organization and how it will be to work with them after you’ve become partners.