Posts Tagged ‘SEO’
So many people ask us “can I make money reselling SEO?” And the real answer is, it depends… I mean, can you make money selling cars? Perhaps. Are you a good car sales person? This same line of thinking applies to search engine optimization as well. When people shop for an SEO reseller partner, they focus a great deal of attention on who they are going to partner with. And understandably so. But how much introspection are they really doing on themselves to determine if they are really ready and able to sell SEO? This may be where the real answer lies.
Starting any business is a very difficult thing. You have to have a long-term view. And you need to be ready for set-backs along the way. There really is no such thing as an “easy” start-up. Even guys who have done many start-up businesses know this. So when people head into the SEO reseller space and think they can just sign up for with a reselling organization and sell search engine optimization, I laugh. Why in the world would it be this easy? If it were, wouldn’t everyone be doing it? Seriously folks. Think that through.
So the real search strategy when you are trying to find the perfect search engine optimization to resell is to look both within and around. You need to be ready to sell. Sell, sell, sell. You need to know that this will be hard and that you have what it takes – both financially and emotionally – to stay with it. Then you also need a great SEO reseller partnership with an organization that delivers high quality search engine optimization you can rely on. These two things together will get you where you need to be.
Today’s post is about the HubShout SEO reseller program. We’ve done some digging to understand exactly who HubShout is and what is involved in their SEO reseller program. Specifically, we wanted to know the background of the founders, client results, and the typical search engine optimization tactics used by the firm. We were also interested in the overall SEO reseller approach they use. In short, is the SEO reseller program any good?
In summary, it is fantastic. The HubShout co-founders have extensive Fortune 100 experience and it shows. As you read about their backgrounds, which are extensively outlined on their website, you will see big Fortune 100 companies like General Electric, AOL, Coca-Cola, Verizon, Ford, Nissan Motors, Chevron Texaco, etc, etc. In other words, these guys have been around the corporate block. They are not some basement operation or an off-shore outfit.
In terms of the substance of their SEO reseller offering, it is rock solid. They say their two founding principles are transparency and business results. And as you learn about their SEO reseller technology you see that they put their money where their mouth is. Their SEO technology is not some download / install junk like you see around the Internet. It is a business-to-business platform specifically designed to help clients see the value you are bringing them as well as openly show the work being done on their behalf. In short, HubShout has designed their SEO reseller white labeled portal to match their corporate philosophy: Transparency and Accountability for business results.
I don’t know any other programs that have this type of approach. I certainly don’t know of any other serious technology platforms that an agency or business can use so easily to jump-start or augment a SEO delivery. I think I mentioned that their offering is completely white labeled.
If you are really attracted to the idea of selling SEO services, then there are a number of factors you should consider. First, nice job for doing some research. If you reading this it is because you’ve realized the importance of a proper survey of the players before jumping into any relationships. In business they call it due diligence. That’s appropriate.
The first thing to realize about the search engine optimization space is that it is much more competitive than you think. There are simply very low barriers to entry. And if you remember anything from Adam Smith – you will understand that this will put downward pressure on prices (remember supply and demand curves?). The other thing to recognize is that SEO services today don’t mean just changing someone’s title tags. That’s very 2003. And those days are seriously over. If you don’t have a clear handle on the difference between on-site SEO and off-site SEO, you have more work to do than I thought.
If you do have the knowledge and desire to really offer SEO, then becoming an SEO reseller might be the smart first move. The reselling model is not unique to SEO. There are resellers in many many different industries. Many well-known ones are in technology. And the same trend is developing in search engine optimization. Here’s a quick overview of how it works.
Someone decides they want to be an SEO reseller because they want to be in this space but don’t current have a search engine optimization product to bring to market. So they look around for organizations that are specifically set up to offer the services. Most good programs offer a private label, or white label SEO, approach where the customer is not aware that the delivery work has been outsources. This is generally attractive because the customer relationship is maintained with the organization that sold the account. In this fashion, being an SEO reseller is VERY different from being an affiliate sales person. If all works well, both the sales organization and the delivery organization make a share of the profits. The customer receives excellent value and all are happy. At least in theory.
What is white label SEO? This is when one organization does the reselling of the search engine optimization and another does the delivery work. In this sense, it is a partnership between two organizations. If they work well together this can result in a great business arrangement. A private label SEO program allows the sales team to really focus on selling while the SEO delivery team does the work associated with good, white-hat SEO. This is good for both groups – when they are a good fit. But you need to be sure you have found a good fit before you make a long-term commitment.
So we have a bunch of SEO resellers that work with us. Many of them don’t really do too much to generate income. I think that this works much like an affiliate program. About 95% of the people who join will really not do anything. It is not that they don’t want to make money or have good intentions. I believe that 95% of the folks out looking for SEO reseller deals just don’t want to put in the work required to make money.
But for the few that do, there is a real opportunity that SEO resellers have. The opportunity is to get involved in your local business community and sell through old-fashioned networking. I have seen some of our SEO resellers do this very well. They go to the local chamber of commerce or other business association and find out when the networking happy hours are happening. They show up and start talking to people. They learn about local businesses and the troubles they are having with online marketing.
It does not take long to start getting asked to help people if you are halfway intelligence about SEO. And if you have research SEO resellers and have a deal in place, when someone asked you to bid on some work, you are ready to go… I have seen this done very well by a bunch of our guys. You should think about it. Almost every local paper has networking events listed…