SEO Resellers

Great info for those trying to resell SEO

So you have decided to build a small business selling SEO because you have seen the awesome potential of the search engine optimization space. Great. I agree with you. It is an amazing world out there right now. Google is dominant and there is a bunch of money to be made helping people be well placed. So you start reading about SEO and think you can build a little product yourself. Do you really have time for that? I say no. You should be thinking of joining an leading SEO reseller program instead.

My reasons for support an SEO reseller strategy are simply. You simply don’t have time not to. You need to be out there figuring out how to make sales in this competitive market. And that is a full-time job. When you sign up as an SEO reseller, the reseller organization is going to take care of all the product delivery. If you sign up with the right one (such as HubShout.com), they will even help with the sales side as well as customer service. These guys also send out your monthly reports and daily keyword alerts and your newsletter. Sure, you are sharing the profit with them in return, but it’s a good deal. Your customers will get a much better SEO product than if you build something yourself. And anyway, you SIMPLY DON’T HAVE TIME to build an SEO product. You need to be out doing sales or your business will not make it. End of story!

Here is another resource that I found this morning while reading the Internet looking for SEO reseller programs. This is another website that is aimed at helping people who have a desire to jump into a SEO reseller program. And there are many people out there who are ready to take on the challenge of an SEO business.  It’s actually unbelievable.

So what are the nuts and bolts of the SEO reseller approach? If you are not familiar, I can lay it out fairly easily.  You want to get into the search engine optimization space, but don’t really have a developed product. In this case, you have to options. First, you could spend a year building out a great SEO product and working out all the bugs. Or you can resell someone else’s SEO product. Most people decide that the second option is better. And there are several advantages.

The specific advantage of joining an SEO reseller program is that is allows you to focus on sales and marketing – which are the BIGGEST challenge when entering any space. People don’t give this enough attention. But you don’t sell well, there is no business. So reselling is a great way to enter a space. You can be 100% focused on sales and let someone else do the SEO delivery. As things move along and your business grows, you can consider bringing it back in-house – if you want. But it is not entirely needed.

So, people in the SEO industry are all looking for that quick buck. I have bad news on this topic. There is no quick buck. Not in the SEO reseller game or any other. The idea that there is “easy money” out there somewhere is just a fallacy. The sooner you understand that concept, the closer you will be to actually making big bucks.  But don’t hear me wrong, there are many great ways to make a business in the SEO reseller world. There are solid reseller companies out there than can set you up with top-notch search engine optimization services. They know their delivery and can do a great job. But you have to sell.

So the big question for you is: Do you have what it takes to sell SEO? This is a competitive space. There are a bunch of SEO resellers running around doing the same thing you are doing. Are you better? Do you have a great pitch? Do you know how to do the follow-through. Do you understand the biggest part of sales is the follow-up? People think of sales in terms of the pitch or the hard sale. But it is really much more about follow-up and organization. Can you run 400 leads at once and not loss control of your process?  These are the hard questions for you. Think them over. Also read. Things like this.

Today’s post is about the HubShout SEO reseller program. We’ve done some digging to understand exactly who HubShout is and what is involved in their SEO reseller program. Specifically, we wanted to know the background of the founders, client results, and the typical search engine optimization tactics used by the firm. We were also interested in the overall SEO reseller approach they use. In short, is the SEO reseller program any good?

In summary, it is fantastic. The HubShout co-founders have extensive Fortune 100 experience and it shows. As you read about their backgrounds, which are extensively outlined on their website, you will see big Fortune 100 companies like General Electric, AOL, Coca-Cola, Verizon, Ford, Nissan Motors, Chevron Texaco, etc, etc. In other words, these guys have been around the corporate block. They are not some basement operation or an off-shore outfit.

In terms of the substance of their SEO reseller offering, it is rock solid. They say their two founding principles are transparency and business results. And as you learn about their SEO reseller technology you see that they put their money where their mouth is. Their SEO technology is not some download / install junk like you see around the Internet. It is a business-to-business platform specifically designed to help clients see the value you are bringing them as well as openly show the work being done on their behalf. In short, HubShout has designed their SEO reseller white labeled portal to match their corporate philosophy: Transparency and Accountability for business results.

I don’t know any other programs that have this type of approach. I certainly don’t know of any other serious technology platforms that an agency or business can use so easily to jump-start or augment a SEO delivery. I think I mentioned that their offering is completely white labeled.

If you are really attracted to the idea of selling SEO services, then there are a number of factors you should consider. First, nice job for doing some research. If you reading this it is because you’ve realized the importance of a proper survey of the players before jumping into any relationships. In business they call it due diligence. That’s appropriate.

The first thing to realize about the search engine optimization space is that it is much more competitive than you think. There are simply very low barriers to entry. And if you remember anything from Adam Smith – you will understand that this will put downward pressure on prices (remember supply and demand curves?). The other thing to recognize is that SEO services today don’t mean just changing someone’s title tags. That’s very 2003. And those days are seriously over. If you don’t have a clear handle on the difference between on-site SEO and off-site SEO, you have more work to do than I thought.

If you do have the knowledge and desire to really offer SEO, then becoming an SEO reseller might be the smart first move. The reselling model is not unique to SEO. There are resellers in many many different industries. Many well-known ones are in technology. And the same trend is developing in search engine optimization. Here’s a quick overview of how it works.

Someone decides they want to be an SEO reseller because they want to be in this space but don’t current have a search engine optimization product to bring to market. So they look around for organizations that are specifically set up to offer the services. Most good programs offer a private label, or white label SEO, approach where the customer is not aware that the delivery work has been outsources. This is generally attractive because the customer relationship is maintained with the organization that sold the account. In this fashion, being an SEO reseller is VERY different from being an affiliate sales person.  If all works well, both the sales organization and the delivery organization make a share of the profits. The customer receives excellent value and all are happy. At least in theory.

So we have a bunch of SEO resellers that work with us. Many of them don’t really do too much to generate income. I think that this works much like an affiliate program. About 95% of the people who join will really not do anything. It is not that they don’t want to make money or have good intentions. I believe that 95% of the folks out looking for SEO reseller deals just don’t want to put in the work required to make money.

But for the few that do, there is a real opportunity that SEO resellers have. The opportunity is to get involved in your local business community and sell through old-fashioned networking. I have seen some of our SEO resellers do this very well. They go to the local chamber of commerce or other business association and find out when the networking happy hours are happening. They show up and start talking to people. They learn about local businesses and the troubles they are having with online marketing.

It does not take long to start getting asked to help people if you are halfway intelligence about SEO. And if you have research SEO resellers and have a deal in place, when someone asked you to bid on some work, you are ready to go… I have seen this done very well by a bunch of our guys. You should think about it. Almost every local paper has networking events listed…

Welcome to SEO Resellers. This blog is devoted to all issues surrounding becoming an SEO reseller or learning how to resell SEO. There are many many factors involved in picking a business partner. In a way, becoming a reselling agent is a form of partnership. It doesn’t matter if you are doing this in the web hosting space or search engine optimization space. The business dynamics are just the same.

When you are selling someone elses product to your customer, you need to have confidence in their delivery. Your reputation is on the line. And the long-term success of the reselling arrangement depends on many factors. At this SEO reseller blog, we are going to dive deep into the issue. Give you some advice from what we have seen around the SEO resellers community. And I hope we also share ideas that help you bring in income in a meaningful and fulfilling way.