SEO Resellers

Great info for those trying to resell SEO

Today’s focus is on technology tools. If you are thinking about how to differentiate your SEO reseller business, you need to be focused on technology tools. There are only so many directory submissions you can pack into an SEO reseller program. At some point, the customer can’t really distinguish the difference between 1,000 directory posts and 2,000 submissions. And even worse, they actually may start to wonder if those things are really helping their search engine rankings (hint: They are not all that great).

So where am I going with this? You need to be offering your client or customer a view into the return on investment from their SEO… This is where great SEO reseller programs start to really differentiate from the run-of-the-mill India / off-shore stuff. They offer the customer reports… Not just your monthly activity report, but a real set of analytics that will help them understand the impact of your work on their search engine rankings…

Step back for a second and remember that most customers really don’t understand this product. They’ve been told “there’s gold in them der hills” – but they really have no experience mining… Search engine optimization is a bit of the same thing. Businesses are being told relentlessly that they need to be viral, and social, and organic. But really – they have no idea what these words mean. So you are trying to sell them SEO through your SEO reseller plan, and they just don’t know what they bought… Thus the need for education… Education comes from showing people data and explaining cause and effect. This will best be done through solid technology and world-class reports… And *THAT* is today’s thought on what you should be looking for as you shop the SEO reseller space. Find the best technology platform you can.. But nothing yucky.. You want business professional, the kind of stuff your business clients will really appreciate. See also here.

So you have decided to build a small business selling SEO because you have seen the awesome potential of the search engine optimization space. Great. I agree with you. It is an amazing world out there right now. Google is dominant and there is a bunch of money to be made helping people be well placed. So you start reading about SEO and think you can build a little product yourself. Do you really have time for that? I say no. You should be thinking of joining an leading SEO reseller program instead.

My reasons for support an SEO reseller strategy are simply. You simply don’t have time not to. You need to be out there figuring out how to make sales in this competitive market. And that is a full-time job. When you sign up as an SEO reseller, the reseller organization is going to take care of all the product delivery. If you sign up with the right one (such as HubShout.com), they will even help with the sales side as well as customer service. These guys also send out your monthly reports and daily keyword alerts and your newsletter. Sure, you are sharing the profit with them in return, but it’s a good deal. Your customers will get a much better SEO product than if you build something yourself. And anyway, you SIMPLY DON’T HAVE TIME to build an SEO product. You need to be out doing sales or your business will not make it. End of story!